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There are dozens, if not hundreds of different factors that affiliates have to evaluate when choosing a CPA offer. The type of ad allowed, the payout per conversion, and the product which you’re promoting can all be different. But, most CPA offers have country tier requirements, which means that you can only target the regions that the advertisers are interested in.
Even seasoned marketers can have a hard time understanding country tiers. However, this is a crucial part of your campaign that you have to keep in mind in order to ensure you get paid for all the conversions you generate.
To help you out, we’ve put together a comprehensive guide to help you understand the different country tiers out there.
In the affiliate world, the term “country tiers” refers to the categorization of regions based on their economy as well as other factors. This is an important practice that helps advertisers define the countries they want to target. Which, in turn, allows affiliates to focus on these areas and attract visitors that are relevant to the advertiser’s offer.
There are three well-defined tiers that all advertisers and affiliates can target. However, it’s also worth noting that some offers will target “tier-4” countries, which refers to areas that have collapsed economies or are currently under international sanctions. Some advertisers find value in traffic from this region, but it’s important to understand what it entails
As we mentioned before, there are three major country tiers that affiliates need to be familiar with.
Tier-1 countries produce the most desired type of traffic. These areas have strong, established economies and consumers with high acquisitional power. The list of tier-1 countries includes the US, Canada, the UK, Switzerland, Sweden, Norway, New Zealand, Australia, Brazil, The Netherlands, South Africa, Singapore, Luxembourg, Ireland, Germany, France, Finland, Denmark, Belgium, Austria, Spain, and Italy.
The pros of tier-1 offers include:
Some of the cons of tier-1 offers are:
Tier-2 describes countries that a smaller, yet well-established or up-and-coming economies. The list of countries is huge, but it contains the likes of Uruguay, the United Arab Emirates, Turkey, Ukraine, Thailand, Slovenia, Serbia, Russia, Romania, Qatar, Puerto Rico, Portugal, Poland, Peru, Panama, Nepal, Morocco, South Korea, Mexico, Malaysia, Japan, Israel, Indonesia, India, Hong Kong, Colombia, Egypt, China, Fiji, Argentina, and many more.
Advantages of this tier include:
And, the disadvantages of tier-2 are:
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As you can imagine, tier-3 countries are lower-stake markets, but they are still an interesting option for many seasoned affiliates. Countries in this category tend to have weaker economies, but widespread internet access has resulted in enough traffic to deem profitable for marketers that take the time to learn the local culture and other relevant details.
Tier-3 pros include:
The cons of tier-3 are:
The different country tiers have a more profound effect than simply choosing the right offer. Depending on the tier that’s being targeted, you may have language skills, knowledge about the local culture, and other advantages that allow you to create better campaigns.
Furthermore, the GEOs you target also affect the profitability of your campaign. Translation and other services represent additional expenses. Furthermore, you may also want to choose tiers based on your starting capital. For instance, if you have a low budget and want to slowly build it up, you may be better off opting for tier-3 and move higher once you rack up a certain amount of money.